Software delivered specially. At any scale.
The extensibility layer for software that has already shipped.
Your biggest accounts all want something slightly different. Specialley lets you deliver it for that customer alone, in hours — with no release and no maintenance window.
“We've added it to the roadmap.”A ticket, a release train, and a renewal conversation you'd rather not have.
“It's live. Have a look.”Built for them, switched on for them, switched off in seconds. Nobody schedules downtime.
If you build software
It's a layer on top of your product — each customer's changes added on, never merged in. Watch them switch on one at a time, then take the switchboard yourself.
If you bought software
Add fields, tools, even actions that write to your other systems — on software you can't change a line of. The assistant actually answers. Try it.
Use cases
The small, specific things customers ask for — whether you build the software or bought it, whatever the industry. Tap a card to see what ships instead. The ★ ones need a backend no plugin can do.
What it actually is
A single tag, or one change the vendor makes. Works on software you build, host, or bought.
Change the screen — or run secure logic on our server, with a credential the browser never sees.
Who sees what, approvals, a full audit trail, versioning, one-click rollback, and a kill switch.
Nothing is merged into the product. If we're ever down, their app renders exactly as it does today.
Pricing
Whether you build the software or bought it, the price follows the product you're shaping — never the people using it. Here's the shape; the number comes from your list, not a table.
Priced per product you add Specialley to. Your customers' own customizations never add a cent.
Priced per tool you customize — delivered through your own edge, managed browsers, or gateway.
You author and publish — on your product, or a tool you control.
We build alongside you — either side.
Many products — or software you don't host.
Nothing here is take-it-or-leave-it. Tell us what your customers keep asking for and we'll shape the number around it on the first call — .
Tell us something a customer asked for that you had to defer. Twenty minutes later you'll have watched it go live in a working product — and watched it switched off again.